APA Edition Citation

Rajiv Lal, John A. Quelch, & V. Kasturi Rangan. (2005). Marketing Management Text and Cases. Tata McGraw-Hill Publiashing Company Limited.

Chicago Edition Citation

Rajiv Lal, John A. Quelch, and V. Kasturi Rangan. Marketing Management Text and Cases. New Delhi: Tata McGraw-Hill Publiashing Company Limited, 2005.

MLA Edition Citation

Rajiv Lal, et al. Marketing Management Text and Cases. Tata McGraw-Hill Publiashing Company Limited, 2005.