David Jobber. (2001). Principles & Practice of Marketing (Ed.3.). McGraw-Hill.
Chicago Edition CitationDavid Jobber. Principles & Practice of Marketing. Ed.3. Londan: McGraw-Hill, 2001.
MLA Edition CitationDavid Jobber. Principles & Practice of Marketing. Ed.3. McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.