IMC, the next generation : five steps for delivering value and measuring financial returns

Bibliographic Details
Main Authors: Don Schultz, Heidi Schultz
Format: Printed Book
Published: New Delhi Tata McGraw-Hill Publishing Company limited 2004
Subjects:
Marketing
brand name Products
Business Communication
Customer Services
Online Access:https://books.google.co.in/books?id=gsg0c11h46EC&printsec=frontcover&dq=IMC,+the+next+generation+:+five+steps+for+delivering+value+and+measuring+financial+returns&hl=en&sa=X&ei=i9-QVamdHI_buQSD_YGoCA&ved=0CBwQ6AEwAA#v=onepage&q=IMC%2C%20the%20next%20generation%20%3A%20five%20steps%20for%20delivering%20value%20and%20measuring%20financial%20returns&f=false

Internet

https://books.google.co.in/books?id=gsg0c11h46EC&printsec=frontcover&dq=IMC,+the+next+generation+:+five+steps+for+delivering+value+and+measuring+financial+returns&hl=en&sa=X&ei=i9-QVamdHI_buQSD_YGoCA&ved=0CBwQ6AEwAA#v=onepage&q=IMC%2C%20the%20next%20generation%20%3A%20five%20steps%20for%20delivering%20value%20and%20measuring%20financial%20returns&f=false

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