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01119nam a22002057a 4500 |
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| 100 |
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|a Don Schultz
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|a Heidi Schultz
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| 245 |
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|a IMC, the next generation : five steps for delivering value and measuring financial returns
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| 260 |
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|a New Delhi
|b Tata McGraw-Hill Publishing Company limited
|c 2004
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| 300 |
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|a xiii+408p.
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|a Marketing
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|u https://books.google.co.in/books?id=gsg0c11h46EC&printsec=frontcover&dq=IMC,+the+next+generation+:+five+steps+for+delivering+value+and+measuring+financial+returns&hl=en&sa=X&ei=i9-QVamdHI_buQSD_YGoCA&ved=0CBwQ6AEwAA#v=onepage&q=IMC%2C%20the%20next%20generation%20%3A%20five%20steps%20for%20delivering%20value%20and%20measuring%20financial%20returns&f=false
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| 942 |
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