IMC, the next generation : five steps for delivering value and measuring financial returns

Podrobná bibliografie
Hlavní autoři: Don Schultz, Heidi Schultz
Médium: Printed Book
Vydáno: New Delhi Tata McGraw-Hill Publishing Company limited 2004
Témata:
Marketing
brand name Products
Business Communication
Customer Services
On-line přístup:https://books.google.co.in/books?id=gsg0c11h46EC&printsec=frontcover&dq=IMC,+the+next+generation+:+five+steps+for+delivering+value+and+measuring+financial+returns&hl=en&sa=X&ei=i9-QVamdHI_buQSD_YGoCA&ved=0CBwQ6AEwAA#v=onepage&q=IMC%2C%20the%20next%20generation%20%3A%20five%20steps%20for%20delivering%20value%20and%20measuring%20financial%20returns&f=false
Popis
Fyzický popis:xiii+408p.
ISBN:0-07-059392-2

Podobné jednotky