Don Schultz & Heidi Schultz. (2004). IMC, the next generation: Five steps for delivering value and measuring financial returns. Tata McGraw-Hill Publishing Company limited.
Chicago Edition CitationDon Schultz and Heidi Schultz. IMC, the Next Generation: Five Steps for Delivering Value and Measuring Financial Returns. New Delhi: Tata McGraw-Hill Publishing Company limited, 2004.
MLA Edition CitationDon Schultz and Heidi Schultz. IMC, the Next Generation: Five Steps for Delivering Value and Measuring Financial Returns. Tata McGraw-Hill Publishing Company limited, 2004.
Warning: These citations may not always be 100% accurate.