APA Edition Citation

David W. Cravens Nigel F. Piercy. (2009). Strategic Marketing (Ed.8.). Tata McGraw Hill Education.

Chicago Edition Citation

David W. Cravens Nigel F. Piercy. Strategic Marketing. Ed.8. New Delhi: Tata McGraw Hill Education, 2009.

MLA Edition Citation

David W. Cravens Nigel F. Piercy. Strategic Marketing. Ed.8. Tata McGraw Hill Education, 2009.

Warning: These citations may not always be 100% accurate.