William M. Pride O.C. Ferrel. (2005). Marketing Concepts and Strategies (Ed.12.). Himal Impressions.
Chicago Edition CitationWilliam M. Pride O.C. Ferrel. Marketing Concepts and Strategies. Ed.12. New Delhi: Himal Impressions, 2005.
MLA Edition CitationWilliam M. Pride O.C. Ferrel. Marketing Concepts and Strategies. Ed.12. Himal Impressions, 2005.
Warning: These citations may not always be 100% accurate.