O.C.Ferrell, Michael D.Hartline, & George H.Lucas. (2002). Marketing Strategy (Ed.2.). Vikas Publishing House.
Chicago Edition CitationO.C.Ferrell, Michael D.Hartline, and George H.Lucas. Marketing Strategy. Ed.2. New Delhi: Vikas Publishing House, 2002.
MLA Edition CitationO.C.Ferrell, et al. Marketing Strategy. Ed.2. Vikas Publishing House, 2002.
Warning: These citations may not always be 100% accurate.