Kolter. (2004). Ten Deadly Marketing Sins: Signs and Solutions. Wiley India.
Chicago Edition CitationKolter. Ten Deadly Marketing Sins: Signs and Solutions. New Delhi: Wiley India, 2004.
MLA Edition CitationKolter. Ten Deadly Marketing Sins: Signs and Solutions. Wiley India, 2004.
Warning: These citations may not always be 100% accurate.