APA Edition Citation

William M Pride and O C Ferrel. (2000). Marketing: Concept and Strategies (10th.). All India Publishers and Distributors.

Chicago Edition Citation

William M Pride and O C Ferrel. Marketing: Concept and Strategies. 10th. New York: All India Publishers and Distributors, 2000.

MLA Edition Citation

William M Pride and O C Ferrel. Marketing: Concept and Strategies. 10th. All India Publishers and Distributors, 2000.