APA Edition Citation

Masaaki Kotabe and Kristiaan Helsen. (2001). Global marketing management (2nd.). John Wiley and sons.

Chicago Edition Citation

Masaaki Kotabe and Kristiaan Helsen. Global Marketing Management. 2nd. New York: John Wiley and sons, 2001.

MLA Edition Citation

Masaaki Kotabe and Kristiaan Helsen. Global Marketing Management. 2nd. John Wiley and sons, 2001.

Warning: These citations may not always be 100% accurate.