new marketing strategies: Evolving flexible processes to fit market circumstance

Bibliographic Details
Main Author: Ian Chaston
Format: Printed Book
Published: New Delhi Sage 1999
Subjects:
Marketing-Management
Online Access:https://books.google.co.in/books?id=XG6AORccsXMC&printsec=frontcover&dq=new+marketing+strategies:+Evolving+flexible+processes+to+fit+market+circumstance+Ian+Chaston&hl=en&sa=X&ei=TuiHVdy-GIuEuwTEqaToDQ&ved=0CB0Q6AEwAA#v=onepage&q=new%20marketing%20strategies%3A%20Evolving%20flexible%20processes%20to%20fit%20market%20circumstance%20Ian%20Chaston&f=false
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