Lateral marketing : new techniques for finding breakthrough ideas

Bibliographic Details
Main Author: Philip Kotler and Fernando Trias
Format: Printed Book
Published: New Delhi Wiley India 2006
Subjects:
Marketing-management
Online Access:https://books.google.co.in/books?id=MVilSm-GgnUC&pg=PR3&lpg=PR3&dq=Lateral+marketing+:+new+techniques+for+finding+breakthrough+ideas+Philip+Kotler+and+Fernando+Trias&source=bl&ots=wOA5Dxxgez&sig=Tf9x9FINOntrPodUo7ZJhwvssQY&hl=en&sa=X&ei=8-WHVbrIGI-LuAS7zoSYAg&ved=0CDcQ6AEwBA#v=onepage&q=Lateral%20marketing%20%3A%20new%20techniques%20for%20finding%20breakthrough%20ideas%20Philip%20Kotler%20and%20Fernando%20Trias&f=false

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