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01145nam a22001697a 4500 |
| 020 |
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|a 81-265-0858-2
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| 082 |
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|a 658.8
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| 100 |
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|a Philip Kotler and Fernando Trias
|9 167887
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| 245 |
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|
|a Lateral marketing : new techniques for finding breakthrough ideas
|
| 260 |
|
|
|a New Delhi
|b Wiley India
|c 2006
|
| 300 |
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|
|a 206p.
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| 650 |
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|
|a Marketing-management
|9 167888
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| 856 |
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|u https://books.google.co.in/books?id=MVilSm-GgnUC&pg=PR3&lpg=PR3&dq=Lateral+marketing+:+new+techniques+for+finding+breakthrough+ideas+Philip+Kotler+and+Fernando+Trias&source=bl&ots=wOA5Dxxgez&sig=Tf9x9FINOntrPodUo7ZJhwvssQY&hl=en&sa=X&ei=8-WHVbrIGI-LuAS7zoSYAg&ved=0CDcQ6AEwBA#v=onepage&q=Lateral%20marketing%20%3A%20new%20techniques%20for%20finding%20breakthrough%20ideas%20Philip%20Kotler%20and%20Fernando%20Trias&f=false
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| 942 |
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| 999 |
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| 952 |
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|0 0
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