Lateral marketing : new techniques for finding breakthrough ideas

Bibliografiske detaljer
Hovedforfatter:	Philip Kotler and Fernando Trias
Format:	Printed Book
Udgivet:	New Delhi Wiley India 2006
Fag:	Marketing-management
Online adgang:	https://books.google.co.in/books?id=MVilSm-GgnUC&pg=PR3&lpg=PR3&dq=Lateral+marketing+:+new+techniques+for+finding+breakthrough+ideas+Philip+Kotler+and+Fernando+Trias&source=bl&ots=wOA5Dxxgez&sig=Tf9x9FINOntrPodUo7ZJhwvssQY&hl=en&sa=X&ei=8-WHVbrIGI-LuAS7zoSYAg&ved=0CDcQ6AEwBA#v=onepage&q=Lateral%20marketing%20%3A%20new%20techniques%20for%20finding%20breakthrough%20ideas%20Philip%20Kotler%20and%20Fernando%20Trias&f=false


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