APA Edition Citation

Philip Kotler and Fernando Trias. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley India.

Chicago Edition Citation

Philip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley India, 2006.

MLA Edition Citation

Philip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley India, 2006.

Warning: These citations may not always be 100% accurate.