Cita APA

Philip Kotler and Fernando Trias. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley India.

Citación estilo Chicago

Philip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley India, 2006.

Cita MLA

Philip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley India, 2006.