Philip Kotler and Fernando Trias. (2006). Lateral marketing: New techniques for finding breakthrough ideas. Wiley India.
Chicago Style citaatPhilip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. New Delhi: Wiley India, 2006.
MLA citatiePhilip Kotler and Fernando Trias. Lateral Marketing: New Techniques for Finding Breakthrough Ideas. Wiley India, 2006.
Let op: Deze citaties zijn niet altijd 100% accuraat.