APA Edition Citation

Philip Kotler & Gary Armstrong. (1995). Principles of Marketing (Ed.6.). Prentice Hall of India.

Chicago Edition Citation

Philip Kotler and Gary Armstrong. Principles of Marketing. Ed.6. New Delhi: Prentice Hall of India, 1995.

MLA Edition Citation

Philip Kotler and Gary Armstrong. Principles of Marketing. Ed.6. Prentice Hall of India, 1995.

Warning: These citations may not always be 100% accurate.