Malhotra,R K. (2003). Marketing management. Anmol Publications Pvt Ltd.
Chicago Edition CitationMalhotra,R K. Marketing Management. New Delhi: Anmol Publications Pvt Ltd, 2003.
MLA Edition CitationMalhotra,R K. Marketing Management. Anmol Publications Pvt Ltd, 2003.
Warning: These citations may not always be 100% accurate.