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01125nam a22001937a 4500 |
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|a Kanneth E Clow and David L Kurtz
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|a Service marketing,2e : Operation,Management,and Strategy
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|c 2003
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|u https://books.google.co.in/books?id=ip77wEqLT-0C&dq=Service+marketing,2e+:+Operation,Management,and+Strategy&hl=en&sa=X&ei=Bb-DVbSdKoWHuASkwYPYBA&ved=0CCIQ6AEwAQ
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