Service Marketing: Text and Cases

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Bibliographic Details
Main Author: Harsh V Verma
Format: Printed Book
Published: South Asia Pearson 2012
Edition:Ed.2
Subjects:
Service industries - Marketing
Marketing - Management
Customer services - Management
Online Access:https://books.google.co.in/books/about/Services_Marketing_Text_and_Cases_2_e.html?id=-J7qHxTsWJQC&redir_esc=y
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Service marketing: text and cases /
by Harsh V Verma
Published 2007
Printed Book
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