Harsh V Verma. (2012). Service Marketing: Text and Cases (Ed.2.). Pearson.
Chicago Edition CitationHarsh V Verma. Service Marketing: Text and Cases. Ed.2. South Asia: Pearson, 2012.
MLA Edition CitationHarsh V Verma. Service Marketing: Text and Cases. Ed.2. Pearson, 2012.
Warning: These citations may not always be 100% accurate.