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Marketing to Rural Consumers : understanding and tapping the rural market potential

Bibliographic Details
Main Author: Sanal Kumar Velayudan and Guda Sridhar
Format: Printed Book
Published: New Delhi Excel Books 2009
Subjects:
Online Access:http://www.amazon.in/Marketing-Rural-Consumers-Understanding-Potential/dp/8174467203
Description
Physical Description:xiii+365p.
ISBN:978-81-7446-720-1