APA Edition Citation

Sanal Kumar Velayudan and Guda Sridhar. (2009). Marketing to Rural Consumers: Understanding and tapping the rural market potential. Excel Books.

Chicago Edition Citation

Sanal Kumar Velayudan and Guda Sridhar. Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential. New Delhi: Excel Books, 2009.

MLA Edition Citation

Sanal Kumar Velayudan and Guda Sridhar. Marketing to Rural Consumers: Understanding and Tapping the Rural Market Potential. Excel Books, 2009.

Warning: These citations may not always be 100% accurate.