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Relationship Marketing: Concepts, theories and cases

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Bibliographic Details
Main Author: Supriya Biswas
Format: Printed Book
Published: New Delhi PHI Learning Private Limited 2011
Subjects:
Customer Relationship - Marketing
Online Access:https://books.google.co.in/books?id=rqZ2BAAAQBAJ&pg=PR1&dq=Relationship+Marketing:+Concepts,+theories+and+cases&hl=en&sa=X&ved=0CB0Q6AEwAGoVChMIqYX-nvmVxgIV1zS8Ch3IpwBz#v=onepage&q=Relationship%20Marketing%3A%20Concepts%2C%20theories%20and%20cases&f=false
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https://books.google.co.in/books?id=rqZ2BAAAQBAJ&pg=PR1&dq=Relationship+Marketing:+Concepts,+theories+and+cases&hl=en&sa=X&ved=0CB0Q6AEwAGoVChMIqYX-nvmVxgIV1zS8Ch3IpwBz#v=onepage&q=Relationship%20Marketing%3A%20Concepts%2C%20theories%20and%20cases&f=false

MG University

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Call Number: 658.812 BIS/R
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