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100 |a Supriya Biswas  |9 167692 
245 |a Relationship Marketing: Concepts, theories and cases 
260 |a New Delhi  |b PHI Learning Private Limited   |c 2011 
300 |a 406p 
650 |a Customer Relationship - Marketing   |9 167693 
856 |u https://books.google.co.in/books?id=rqZ2BAAAQBAJ&pg=PR1&dq=Relationship+Marketing:+Concepts,+theories+and+cases&hl=en&sa=X&ved=0CB0Q6AEwAGoVChMIqYX-nvmVxgIV1zS8Ch3IpwBz#v=onepage&q=Relationship%20Marketing%3A%20Concepts%2C%20theories%20and%20cases&f=false 
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