Thomas T Nagle & John E Hogan. (2009). The Strategy and Tactics of Pricing: A guide to growing more profitably (Ed.4.). Dorling Kindersley.
Citação norma ChicagoThomas T Nagle and John E Hogan. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Ed.4. South Asia: Dorling Kindersley, 2009.
Citação norma MLAThomas T Nagle and John E Hogan. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Ed.4. Dorling Kindersley, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.