Julian Cummins. (1995). Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work. Universal Book Stall.
Chicago Edition CitationJulian Cummins. Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. New Delhi: Universal Book Stall, 1995.
MLA Edition CitationJulian Cummins. Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work. Universal Book Stall, 1995.
Warning: These citations may not always be 100% accurate.