Cita APA

Julian Cummins. (1994). Sales promotion: How to create and implement campaigns that really work. Universal book.

Chicago Edition Citation

Julian Cummins. Sales Promotion: How to Create and Implement Campaigns That Really Work. New Delhi: Universal book, 1994.

Cita MLA

Julian Cummins. Sales Promotion: How to Create and Implement Campaigns That Really Work. Universal book, 1994.