Julian Cummins. (1994). Sales promotion: How to create and implement campaigns that really work. Universal book.
Chicago ZitierstilJulian Cummins. Sales Promotion: How to Create and Implement Campaigns That Really Work. New Delhi: Universal book, 1994.
MLA ZitierstilJulian Cummins. Sales Promotion: How to Create and Implement Campaigns That Really Work. Universal book, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.