Naresh K Malhotra. (1999). Marketing Research: An applied orientation (3rd.). Pearson.
Chicago Edition CitationNaresh K Malhotra. Marketing Research: An Applied Orientation. 3rd. Delhi: Pearson, 1999.
MLA Edition CitationNaresh K Malhotra. Marketing Research: An Applied Orientation. 3rd. Pearson, 1999.
Warning: These citations may not always be 100% accurate.