APA Edition Citation

Zikmund and Babin. (2007). Marketing Research. Cengage Learning India limited.

Chicago Edition Citation

Zikmund and Babin. Marketing Research. New Delhi: Cengage Learning India limited, 2007.

MLA Edition Citation

Zikmund and Babin. Marketing Research. Cengage Learning India limited, 2007.

Warning: These citations may not always be 100% accurate.