APA Edition Citation

Subroto Sengupta. (1990). Brand positioning: Strategies for competitive advantage. Mc Graw-Hill.

Chicago Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Mc Graw-Hill, 1990.

MLA Edition Citation

Subroto Sengupta. Brand Positioning: Strategies for Competitive Advantage. Mc Graw-Hill, 1990.

Warning: These citations may not always be 100% accurate.