Loading...

QR Code

Understanding brands

Bibliographic Details
Main Author:	Peter Cheverton
Format:	Printed Book
Published:	New Delhi Kogan page 2006
Subjects:	Product management,Brand name product
Online Access:	https://books.google.co.in/books?id=rCrTJqFmkMYC&printsec=frontcover&dq=Understanding+Brands&hl=en&sa=X&ei=yDt1VffJIY7r8AXDyIGIAQ&ved=0CBwQ6AEwAA#v=onepage&q=Understanding%20Brands&f=false

Similar Items

Understanding brands
by: Cheverton, Peter
Published: (2008)

Brand astras /
Published: (2003)

Brands and branding /
by: Brown, Stephen
Published: (2016)

Brand royalty : how the world's top 100 brands thrive and survive
by: Haig, Matt
Published: (2005)

Successful branding
by: Pran K Choudhury; Author
Published: (2001)

The World`s greatest brands
by: Nicholas, Kochan; Ed
Published: (1996)

Strategic brand management :building,measuring and managing brand equity/
by: Keller, Kevin Lane
Published: (2015)

Brand society: how brands transform management and lifestyle./
by: Kornberger, Martin
Published: (2011)

Strategic brand management
by: Keller,Kevin Lane, et al.
Published: (2008)

Brand society :How brands trasform management and lifestyle
by: Kornberger, Martin
Published: (2010)

Brand management
by: Malviya, Subhash
Published: (2007)

Harvard business review on brand management.
Published: (1999)

Strategic brand management new approaches to creating and evaluating brand equity
by: Kapferner, Jean-Noel
Published: (1992)

Strategic brand management:building,measuring and managing brand equity
by: Keller, Kevin Lane
Published: (2009)

Brand management : Principles and Practices /
by: Dutta, Kirti
Published: (2012)

Asian brand strategy : how Asia builds strong brands
by: Martin Roll
Published: (2006)

Building the brand-driven business: operationalize your brand to drive profitable growth
by: Davis, Scott M.
Published: (2002)

B2B brand management
by: Kotler, Philip
Published: (2006)

Brand positioning: strategies for competitive advantage
by: Subroto Sengupta; Author
Published: (2010)

Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning
by: Kartikeya Kompella
Published: (2006)

Brand society: how brand transform management and lifestyle
by: Martin Kornberger
Published: (2011)

Brand management
by: Sagar,Mahim
Published: (2012)

9 brand shaastras :nine successful brand successful brand strategies to build
by: Kapoor,Jagdeep
Published: (2009)

New strategic brand management: Advanced insights and strategic thinking
by: Jean-Noel Kapferer
Published: (2012)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2016)

Brand management: text and cases
by: Verma, Harsh V.
Published: (2006)

How brands become icons the principles of cultural branding
by: Holt, Douglas B.
Published: (2004)

Brand manners: how to create the self-confident organization to lice the brand
by: Pringle, Hamish
Published: (2001)

Brand simple: how the best brands keep it simple and succeed
by: Adamson,Allen P.
Published: (2006)

Brand Management
by: Harsh V Verma
Published: (2002)

Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
by: De Chernatony, Leslie
Published: (2011)

Creating powerful brands in consumer, service and industrial markets
by: De Chernatony, Leslie
Published: (2006)

Brand Management : Text and Cases
by: Harsh V Verma
Published: (2002)

Brand Management : Text and Cases
by: Harsh V Verma
Published: (2002)

Managing Indian Brands : Marketing concepts and strategies
by: S. Ramesh Kumar
Published: (2005)

Aaker on branding :20 principles that drive success/
by: Aaker, David A.
Published: (2015)

United we brand: how to create a cohesive brand that's seen, heard and remembered
by: Moser, Mike

How to use advertising to build strong brands
by: John Philip Jones
Published: (1999)

Strategic brand management: creating and sustaining brand equity long term/
by: Kapferer, Jean-Noel
Published: (2000)

Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
by: Kompella,Kartikeya
Published: (2006)