Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning

Míreanna Comhchosúla

• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  le: Kompella,Kartikeya
  Foilsithe: (2006)
• Strategic brand management :building,measuring and managing brand equity/
  le: Keller, Kevin Lane
  Foilsithe: (2015)
• How to use advertising to build strong brands
  le: John Philip Jones
  Foilsithe: (1999)
• Brands and branding /
  le: Brown, Stephen
  Foilsithe: (2016)
• Brand royalty : how the world's top 100 brands thrive and survive
  le: Haig, Matt
  Foilsithe: (2005)