Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning

Lignende værker

• Building brands, building meaning;a guide to increasing the financial value of brands through building positive meaning
  af: Kompella,Kartikeya
  Udgivet: (2006)
• Strategic brand management :building,measuring and managing brand equity/
  af: Keller, Kevin Lane
  Udgivet: (2015)
• How to use advertising to build strong brands
  af: John Philip Jones
  Udgivet: (1999)
• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Brand royalty : how the world's top 100 brands thrive and survive
  af: Haig, Matt
  Udgivet: (2005)