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Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning

Bibliographic Details
Main Author: Kartikeya Kompella
Format: Printed Book
Published: New Delhi Vikas Books Pvt.Ltd. 2006
Subjects:
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100 |a Kartikeya Kompella  |9 167417 
245 |a Building brands, building meaning : a guide to increasing the financial value of brands through positive meaning 
260 |a New Delhi  |b Vikas Books Pvt.Ltd.  |c 2006 
300 |a 134p. 
650 |a Branding, Advertising Brand name product,Brand name product  |9 167418 
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999 |c 187206  |d 187202 
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