APA Edition Citation

Kartikeya Kompella. (2006). Building brands, building meaning: A guide to increasing the financial value of brands through positive meaning. Vikas Books Pvt.Ltd.

Chicago Edition Citation

Kartikeya Kompella. Building Brands, Building Meaning: A Guide to Increasing the Financial Value of Brands Through Positive Meaning. New Delhi: Vikas Books Pvt.Ltd, 2006.

MLA Edition Citation

Kartikeya Kompella. Building Brands, Building Meaning: A Guide to Increasing the Financial Value of Brands Through Positive Meaning. Vikas Books Pvt.Ltd, 2006.