From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Gelijkaardige items

• From Brand Vision to Brand Evaluation: strategically building and sustaining brands
  door: Leslie de Chernatony
  Gepubliceerd in: (2001)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  door: Chernatony,Leslie de
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• Brands and branding /
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• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  door: De Chernatony, Leslie
  Gepubliceerd in: (2011)
• Creating powerful brands in consumer, service and industrial markets
  door: De Chernatony, Leslie
  Gepubliceerd in: (2006)