From brand vision to brand evaluation : the strategic process of growing and strengthening brands

Lignende værker

• From Brand Vision to Brand Evaluation: strategically building and sustaining brands
  af: Leslie de Chernatony
  Udgivet: (2001)
• Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
  af: Chernatony,Leslie de
  Udgivet: (2009)
• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /
  af: De Chernatony, Leslie
  Udgivet: (2011)
• Creating powerful brands in consumer, service and industrial markets
  af: De Chernatony, Leslie
  Udgivet: (2006)