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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

书目详细资料
主要作者:	Leslie de Chernatony
格式:	Printed Book
出版:	Delhi 2001
版:	2nd.
主题:	Product management,Trade markets,Brand name product
在线阅读:	https://books.google.co.in/books?id=OXud3x0geZMC&printsec=frontcover&dq=From+brand+vision+to+brand+evaluation+:+the+strategic+process+of+growing+and+strengthening+brands&hl=en&sa=X&ei=-C51Va7cIo3c8AXYhYKIAw&ved=0CB0Q6AEwAA#v=onepage&q=From%20brand%20vision%20to%20brand%20evaluation%20%3A%20the%20strategic%20process%20of%20growing%20and%20strengthening%20brands&f=false

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