LEADER 00995nam a22001697a 4500
020 |a 978-81-312-1338-4 
082 |a 658.827  |b LES/F 
100 |a Leslie de Chernatony  |9 167413 
245 |a From brand vision to brand evaluation : the strategic process of growing and strengthening brands 
250 |a 2nd. 
260 |a Delhi  |c 2001 
300 |a 318p. 
650 |a Product management,Trade markets,Brand name product  |9 167414 
856 |u https://books.google.co.in/books?id=OXud3x0geZMC&printsec=frontcover&dq=From+brand+vision+to+brand+evaluation+:+the+strategic+process+of+growing+and+strengthening+brands&hl=en&sa=X&ei=-C51Va7cIo3c8AXYhYKIAw&ved=0CB0Q6AEwAA#v=onepage&q=From%20brand%20vision%20to%20brand%20evaluation%20%3A%20the%20strategic%20process%20of%20growing%20and%20strengthening%20brands&f=false 
942 |c BK 
999 |c 187204  |d 187200 
952 |0 0  |1 0  |4 0  |6 658_827000000000000_LES_F  |7 0  |8 NFIC  |9 186236  |a SMBS  |b SMBS  |c GEN  |d 2015-06-08  |g 395.00  |l 0  |o 658.827 LES/F  |p SMBS3128  |r 2015-06-08  |w 2015-06-08  |y BK