Brand warriors : corporate leaders share their winning strategies

समान संसाधन

• The World`s greatest brands
  द्वारा: Nicholas, Kochan; Ed
  प्रकाशित: (1996)
• Strategic brand management :building,measuring and managing brand equity/
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2015)
• Brand royalty : how the world's top 100 brands thrive and survive
  द्वारा: Haig, Matt
  प्रकाशित: (2005)
• Brands and branding /
  द्वारा: Brown, Stephen
  प्रकाशित: (2016)
• Harvard business review on brand management.
  प्रकाशित: (1999)