Brand warriors : corporate leaders share their winning strategies

Bibliographic Details
Main Author:	Fiona Gilmore
Format:	Printed Book
Published:	London Profile Book 2003
Subjects:	Brand name product mamagement,Product management ,Success in business,Brand name product
Online Access:	https://books.google.co.in/books?id=pfzEHAAACAAJ&dq=Brand+warriors+:+corporate+leaders+share+their+winning+strategies&hl=en&sa=X&ei=Uit1VdWkF8vp8AWv3ILYBQ&ved=0CCYQ6AEwAA


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