Brand warriors : corporate leaders share their winning strategies

Lignende værker

• The World`s greatest brands
  af: Nicholas, Kochan; Ed
  Udgivet: (1996)
• Strategic brand management :building,measuring and managing brand equity/
  af: Keller, Kevin Lane
  Udgivet: (2015)
• Brand royalty : how the world's top 100 brands thrive and survive
  af: Haig, Matt
  Udgivet: (2005)
• Brands and branding /
  af: Brown, Stephen
  Udgivet: (2016)
• Harvard business review on brand management.
  Udgivet: (1999)