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Strategic Brand Management for B2B Markets: a road map for organizational transformation
| Main Author: | |
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| Format: | Printed Book |
| Published: |
New Delhi
Sage Publication
2010
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| Subjects: | |
| Online Access: | https://books.google.co.in/books?id=KEXefNOvTE0C&printsec=frontcover&dq=Strategic+Brand+Management+for+B2B+Markets&hl=en&sa=X&ei=8Sh1VaX_OISM8QWlzYDoDw&ved=0CC0Q6wEwAA#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets&f=false |
Internet
https://books.google.co.in/books?id=KEXefNOvTE0C&printsec=frontcover&dq=Strategic+Brand+Management+for+B2B+Markets&hl=en&sa=X&ei=8Sh1VaX_OISM8QWlzYDoDw&ved=0CC0Q6wEwAA#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets&f=falseMG University
| Call Number: |
658.827 SHA/S |
|---|---|
| Copy | Live Status Unavailable |