Strategic Brand Management for B2B Markets: a road map for organizational transformation

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Hlavní autor: Sharad Sarin
Médium: Printed Book
Vydáno: New Delhi Sage Publication 2010
Témata:
Product management ,Branding,Brand name product management,India,Industrial marketing
On-line přístup:https://books.google.co.in/books?id=KEXefNOvTE0C&printsec=frontcover&dq=Strategic+Brand+Management+for+B2B+Markets&hl=en&sa=X&ei=8Sh1VaX_OISM8QWlzYDoDw&ved=0CC0Q6wEwAA#v=onepage&q=Strategic%20Brand%20Management%20for%20B2B%20Markets&f=false
Popis
Fyzický popis:262p.
ISBN:978-81-321-0522-0

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