APA Edition Citation

William G Zikmund & Barry J Babin. (2007). Marketing Research. Cengage Learning India Pvt.Ltd.

Chicago Edition Citation

William G Zikmund and Barry J Babin. Marketing Research. New Delhi: Cengage Learning India Pvt.Ltd, 2007.

MLA Edition Citation

William G Zikmund and Barry J Babin. Marketing Research. Cengage Learning India Pvt.Ltd, 2007.

Warning: These citations may not always be 100% accurate.