Strategic Brand Management:Building,Measuring, and Managing Brand Equity

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Bibliographic Details
Main Author: Kevin Lane Keller
Format: Printed Book
Published: South Asia Dorling Kindersley (India) Pvt.Ltd 2008
Edition:Ed.3
Subjects:
Brand name products- Management
Product Management
Brand name products
Europe
Online Access:https://books.google.co.in/books?id=eAEqG_x_QrcC&printsec=frontcover&dq=Brand+Management:Building,Measuring,+and+Managing+Brand+Equity&hl=en&sa=X&ei=WU1tVYGuJoKxuQTJ6YHoAw&ved=0CCIQ6AEwAQ#v=onepage&q=Brand%20Management%3ABuilding%2CMeasuring%2C%20and%20Managing%20Brand%20Equity&f=false

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