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| LEADER |
01537nam a22002417a 4500 |
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|a 978 81 317 1977 0
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| 082 |
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|b KEL/S
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| 100 |
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|a Kevin Lane Keller
|9 167385
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| 245 |
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|a Strategic Brand Management:Building,Measuring, and Managing Brand Equity
|
| 250 |
|
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|a Ed.3
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| 260 |
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|a South Asia
|b Dorling Kindersley (India) Pvt.Ltd
|c 2008
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| 300 |
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|a 714p
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| 650 |
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|a Brand name products- Management
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|a Brand name products
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|a Europe
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|u https://books.google.co.in/books?id=eAEqG_x_QrcC&printsec=frontcover&dq=Brand+Management:Building,Measuring,+and+Managing+Brand+Equity&hl=en&sa=X&ei=WU1tVYGuJoKxuQTJ6YHoAw&ved=0CCIQ6AEwAQ#v=onepage&q=Brand%20Management%3ABuilding%2CMeasuring%2C%20and%20Managing%20Brand%20Equity&f=false
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