Kevin Lane Keller. (2008). Strategic Brand Management: Building,Measuring, and Managing Brand Equity (Ed.3.). Dorling Kindersley (India) Pvt.Ltd.
Chicago Edition CitationKevin Lane Keller. Strategic Brand Management: Building,Measuring, and Managing Brand Equity. Ed.3. South Asia: Dorling Kindersley (India) Pvt.Ltd, 2008.
MLA Edition CitationKevin Lane Keller. Strategic Brand Management: Building,Measuring, and Managing Brand Equity. Ed.3. Dorling Kindersley (India) Pvt.Ltd, 2008.
Warning: These citations may not always be 100% accurate.