APA Edition Citation

Joe Marconi. (2001). The brand marketing book: Creating, managing, and extending the value of your brand. Viva books.

Chicago Edition Citation

Joe Marconi. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Delhi: Viva books, 2001.

MLA Edition Citation

Joe Marconi. The Brand Marketing Book: Creating, Managing, and Extending the Value of Your Brand. Viva books, 2001.

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